New leadership for Foodpanda Malaysia

Foodpanda, the global mobile food delivery marketplace has appointed new executives to lead the company’s Malaysian subsidiary.

Joon Chan and Uffe Jordan have been appointed MDs of Foodpanda Malaysia.

Chan is described as “a seasoned entrepreneur and executor” who after working in the venture capital industry, founded two regional startups and consulted for many across Southeast Asia for Foodpanda’s parent Rocket Internet.

With Foodpanda having a virtual monopoly on home delivery food services in Malaysia, Chan says he is focused on improving the overall delivery experience of customers.

“Our main goal is to be the best food delivery service in Malaysia and we will only strive to be the best”, he said.

Uffe Jordan holds a Master of Science in Finance and Accounting from Copenhagen Business School. He worked more than five years for a Danish private equity firm before joining Foodpanda Malaysia.

Uffe believes that there is still room for Foodpanda Malaysia to grow and says he will be expanding “the melting pot of restaurants” on Foodpanda, especially Malaysian favorites, with an emphasis of quality over quantity.

Including the last funding round of US$100 million, Foodpanda globally has now raised over US$310 million since its launch in 2012. After acquiring key competitors in India, Mexico, Russia, Brazil, Eastern Europe and Southeast Asia, the company will use the recent investment to further expand its own delivery activities and improve overall customer experience across its 40 markets.

Last-mile delivery has been part of Foodpanda’s operations since the beginning, and it says it will now accelerate its efforts to drive customer satisfaction, aiming to offer the most convenient way of ordering food – from the mobile app and online.