New leader appointed in APAC for Abercrombie & Fitch
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Abercrombie & Fitch has hired two key senior staff to lead its Europe, Middle East, and Africa (EMEA) and Asia-Pacific (APAC) regions.
Olga Wu will oversee Abercrombie & Fitch Asia-Pacific and Daniel Le Vesconte will manage the company’s EMEA regional operations. Both have been appointed group VPs.
They will report to global brands president Kristin Scott and are responsible for executing the company’s brand strategies to drive growth in their respective local markets.
In conjunction with these appointments, the company continues to build its international presence and has selected the London and Shanghai offices as its regional EMEA and APAC headquarters respectively.
Le Vesconte, 50, joins the company most recently from footwear and clothing brand Dr. Martens, where he served as president, EMEA. Wu, 54, joins the company from VF Corporation, where she most recently served as GM of Timberland in China.
“As we seek to drive global growth and adapt our playbooks for markets around the world, we’re investing in our international teams to drive further closeness to our customers in every region,” said Abercrombie & Fitch CEO Fran Horowitz. “We are pleased to welcome Dan and Olga to our A&F team; they each bring deep experience and understanding of consumer behavior and brand leadership across their respective regions. Their insights and leadership will help support our goal of consistently bringing relevant products and brand experiences to our customers around the world.”
Questions & Answers
Q.Which specific roles have the two new senior staff been appointed to?
Which specific roles have the two new senior staff been appointed to?
Olga Wu has been appointed as group VP overseeing Abercrombie & Fitch Asia-Pacific. Daniel Le Vesconte has also been appointed group VP, managing the company’s EMEA regional operations.
Q.Where will Abercrombie & Fitch establish its new regional headquarters for EMEA and APAC?
Where will Abercrombie & Fitch establish its new regional headquarters for EMEA and APAC?
The company has selected London to be its regional EMEA headquarters. Shanghai has been chosen as its regional APAC headquarters to support international presence.
Q.What is the primary objective of these new appointments for Abercrombie & Fitch?
What is the primary objective of these new appointments for Abercrombie & Fitch?
The new leaders are responsible for executing the company’s brand strategies. Their goal is to drive growth in their respective local markets and bring relevant products and experiences to customers.
Q.Where did Olga Wu and Daniel Le Vesconte work immediately before joining Abercrombie & Fitch?
Where did Olga Wu and Daniel Le Vesconte work immediately before joining Abercrombie & Fitch?
Olga Wu was previously GM of Timberland in China, working for VF Corporation. Daniel Le Vesconte most recently served as president, EMEA, for footwear and clothing brand Dr. Martens.
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