Inside of Victoria’s secret HK Flagship.
In this article (5)
Hong Kong Victoria’s Secret flagship store opened in Causeway Bay last week.
The spans four floors with a total retail space of more than 50,000 sqft.
The store opened this week, though despite heavy pre-publicity, including painted trams and street art, the opening itself was a muted affair, more like a soft launch.
Inside, parts of the store seem dark and a little cluttered, but others – like the Pink brand space which takes up a full floor, are brightly lit and clearly on target for its university-age customer profile.
Tomorrow, Victoria’s Secret Angels Josephine Skriver and Martha Hunt will be in Hong Kong, appearing in-store from 6pm to 8pm to “meet and greet fans”.
Features of the multi-story store include a dedicated zone for the brand’s Pink casual range of bras, panties, loungewear and beauty and a bra-fitting service.
Early photos show parts of the store have a dark and cluttered look, especially the centrepiece staircase.
Outside, the store features a mirror-glass facade with bright lighting in the brand’s signature pink hues and a large video display facing the Times Square showing the Victoria’s Secret Angels and the brand’s latest collections.
View the complete gallery of the interior below (10 images) :
Questions & Answers
Q.What is the total retail space of the new Victoria's Secret flagship store in Hong Kong?
What is the total retail space of the new Victoria's Secret flagship store in Hong Kong?
The Hong Kong flagship store, located in Causeway Bay, spans four floors and has a total retail space of more than 50,000 square feet. It features various sections, including a dedicated Pink brand space.
Q.When did the Victoria's Secret store officially open, and was it a prominent event?
When did the Victoria's Secret store officially open, and was it a prominent event?
The store opened this week, despite extensive pre-publicity like painted trams and street art. However, the opening itself was described as a muted affair, more akin to a soft launch than a grand event.
Q.Which Victoria's Secret Angels are scheduled to appear at the new store?
Which Victoria's Secret Angels are scheduled to appear at the new store?
Victoria's Secret Angels Josephine Skriver and Martha Hunt are scheduled to appear in-store tomorrow. They will be present from 6pm to 8pm to meet and greet fans at the new Hong Kong flagship.
Q.What specific services or areas are highlighted within the multi-storey store?
What specific services or areas are highlighted within the multi-storey store?
Features include a dedicated zone for the Pink casual range of products, a bra-fitting service, and brightly lit areas for the university-age customer profile. The store also has a mirror-glass facade.
Reader pulse
What's your take on the HK flagship?
16,674 votes so far