New China chief for Pandora

Only two weeks after the official announcement of Anders Colding Friis’ resignation as Pandora’s CEO, the Danish jeweller seems to be on a roll to bring some changes to the company .

The company tapped former Nike employee Geena Tok to head its business in China, where the Danish company has been challenged by a rise in sales on the grey market where an increasing number of jewellery pieces are being imported from other markets and sold online.

Indeed, earlier this May, the Danish Jeweller announced a surprising slowdown in China, which accounted for about 12 percent of its total sales.

With over 200 stores in the region, Pandora is striving to stay competitive and, in this scope, announced it would lower retail prices in the country by an average of 15 percent.

Tok joins from Nike where she was leading the sports retailer’s stores and e-commerce business. In her 17-year tenure, Geena worked in the United States, Thailand, India and now China. She will now take over Anthony Asinas’ position following his appointment as Pandora’s Hong Kong and Macau chief.