New Body Shop CEO named by Brazilian owners

The new Body Shop CEO has been named by its new owner, Brazilian-headquartered Natura Group.

He is David Boynton, who currently heads up bespoke shirt retailer Charles Tyrwhitt.

Having sealed its Body Shop acquisition earlier this year, Natura is keen to shape its three brands – the others being its namesake and Aesop – into a major multinational retail business. Combined, the three businesses currently turn over US$6 billion in annual sales and already have a presence in 69 countries.

Boynton cut his retail teeth in the grocery sector before joining Hong Kong-based AS Watson and then playing a significant role in building the L’Occitane business internationally. He starts his new role on December 4.

“I am delighted to be joining The Body Shop at this exciting time as it becomes part of the Natura family,” Boynton said.

“I have admired both companies from afar for years and it is truly a great match, bringing together two values-driven beauty businesses with a passion for the preservation of the natural world and respect for people and communities.”