New Body Shop CEO named by Brazilian owners
In this article (5)
The new Body Shop CEO has been named by its new owner, Brazilian-headquartered Natura Group.
He is David Boynton, who currently heads up bespoke shirt retailer Charles Tyrwhitt.
Having sealed its Body Shop acquisition earlier this year, Natura is keen to shape its three brands – the others being its namesake and Aesop – into a major multinational retail business. Combined, the three businesses currently turn over US$6 billion in annual sales and already have a presence in 69 countries.
Boynton cut his retail teeth in the grocery sector before joining Hong Kong-based AS Watson and then playing a significant role in building the L’Occitane business internationally. He starts his new role on December 4.
“I am delighted to be joining The Body Shop at this exciting time as it becomes part of the Natura family,” Boynton said.
“I have admired both companies from afar for years and it is truly a great match, bringing together two values-driven beauty businesses with a passion for the preservation of the natural world and respect for people and communities.”
Questions & Answers
Q.What is the new CEO's background before joining The Body Shop?
What is the new CEO's background before joining The Body Shop?
David Boynton previously led bespoke shirt retailer Charles Tyrwhitt. His retail career began in the grocery sector, followed by a role at AS Watson, and then he significantly contributed to L’Occitane's international growth.
Q.When will the new CEO start his role at The Body Shop?
When will the new CEO start his role at The Body Shop?
David Boynton is scheduled to commence his new position as CEO of The Body Shop on December 4. This follows his previous role heading up Charles Tyrwhitt, the bespoke shirt retailer.
Q.Which brands are now part of Natura Group alongside The Body Shop?
Which brands are now part of Natura Group alongside The Body Shop?
The Body Shop joins Natura's portfolio, which also includes its namesake brand, Natura, and Aesop. The Brazilian-headquartered owner aims to develop these three brands into a major multinational retail business.
Q.What is the combined annual turnover and global reach of Natura Group's brands?
What is the combined annual turnover and global reach of Natura Group's brands?
The three businesses collectively generate US$6 billion in annual sales. They currently have an established presence across 69 countries, indicating a significant international footprint for the group.
Reader pulse
Is David Boynton the right fit for The Body Shop?
22,655 votes so far
Tags