Netflix announces more free mobile games coming to subscribers in May

1 min readMay 25, 20225:28 AM

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After adding a couple of mobile games to its free offering since the beginning of the year, Netflix has picked up the pace lately and revealed new partnerships and new games coming to its subscribers soon. After announcing it has teamed up with Exploding Kittens for a mobile game and an animated series, Netflix confirmed that several new mobile games are coming in May.

Previously without a release date, Exploding Kittens – The Game is now expected to arrive on May 31. Netflix also revealed that future version of the game will have an exclusive expansion pack of cards that will be themed around the Netflix animated series coming in 2023.

Three other games will be joining Netflix’s mobile games collection on May 24: Dragon Up, Moonlighter, and Townsmen – A Kingdom Rebuilt. All three games are available for free to all Netflix subscribers regardless of what mobile platform they favor.

To download the new games, Android users must head to the dedicated game tab where they can select which game to download. The same goes for iOS users. According to Netflix, these games should pop up in the Netflix mobile app on the day of release at 10 am PT.

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What this means

Netflix's accelerated push into mobile gaming is a calculated offensive to fortify its content ecosystem and distinguish itself in a crowded streaming landscape. By using intellectual property like Exploding Kittens for both a game and an animated series, it aims to create sticky, cross-platform experiences. This strategy pressures rivals like Disney+ and Amazon Prime Video to diversify their entertainment offerings beyond traditional video. The risk lies in whether the quality and novelty of these games justify the investment and truly impact subscriber numbers, rather than being mere add-ons. The crucial factor will be the sustained engagement metrics reported for these new gaming ventures, particularly how they perform against Netflix's core video content.

Rajiv Menon · Retail News Asia newsroom

Questions & Answers

What is the release date for the mobile game based on Exploding Kittens?

Exploding Kittens, The Game is now expected to be released on May 31. This game is part of Netflix's expanding free offering for its subscribers, with new titles frequently being added to the collection.

Which other games are being added to Netflix's mobile collection in May?

Three additional games will be joining Netflix's mobile games collection on May 24. These titles are Dragon Up, Moonlighter, and Townsmen, A Kingdom Rebuilt, all available at no extra cost to subscribers.

Will there be any exclusive content for the Exploding Kittens mobile game?

Yes, a future version of Exploding Kittens, The Game will include an exclusive expansion pack of cards. These cards will be themed around the Netflix animated series, which is scheduled to premiere in 2023.

How do subscribers access the new mobile games on their devices?

Android and iOS users need to go to the dedicated game tab within the Netflix mobile app. From there, they can select and download whichever new game they wish to play, starting at 10 am PT on release day.

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