Nestle Korea introducing Kit Kat flagship store

Oct 20, 2017Updated May 30, 20251 min read

Chocolate wafer snack Kit Kat is to have a flagship store in Seoul, being launched by Nestle Japan in co-operation with Nestle Korea.

The Swedish snack company’s Japanese branch is known for its exclusive “chocolatory”, which offers special flavours and desserts. Flavours previously exclusive to the Tokyo store will be available at the store set to open in Shinsegae Department Store’s Gangnam location.

Nestle Japan’s Premium Kit Kat is one of the most popular souvenirs Koreans buy when visiting Japan. The exclusive flavours, launched in co-operation with pastry chef Yasumasa Takagi, borrow from local specialties such as Kyoto’s matcha green tea and Hokkaido’s melon.

In Korea, only the original milk and dark chocolate flavours are available. The Seoul flagship store, which opens next Thursday, will not only expand on this but also offer signature desserts.

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Mei Ling Tan

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Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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