Neosframe Launches Retail Video Platform Starting at $2,700 a Month

Brisbane-based platform Neosframe launched an automated video production tool for retail marketing teams in September 2026, with plans starting at $2,700 a month.

The self-service system uses artificial intelligence to generate campaign creative across multiple channels, helping retailers adjust promotions ahead of the critical Christmas trading period.

How the Production Guardrails Work

Founded by chief executive Haley McDonald and chief operating officer Katarina Diquez, the platform features built-in guardrails that keep pricing, disclaimers and brand rules protected from generative AI.

Enterprise tiers scale to support thousands of video outputs monthly across digital advertising, social channels, email campaigns and digital in-store screens. The system combines creative variation generation and compliance approvals into one workflow, replacing the manual handoffs between external agencies and internal legal teams.

The Operational Shift for Agency Networks

Retail marketing departments across Asia-Pacific face mounting pressure to localize and update commercial campaigns without inflating headcount. When a price cut or regional inventory change requires adjustments across six formats, traditional agency turnaround times often wipe out the commercial window.

By bringing routine asset versioning into automated software, retail operators cut outside production fees and shorten go-to-market cycles from days to minutes. The commercial risk shifts from creative execution errors to internal data accuracy, because automated pipelines publish pricing directly to consumer-facing channels.

Pressure Ahead of Holiday Trading

Fourth-quarter trading pushes margins across consumer sectors, making fast creative adaptation essential for weekly promotional turnover. Retailers that rely on static three-month campaign schedules lose sales to agile discounters who adjust localized digital inventory daily.

Neosframe developed the platform following repeated industry friction where creative asset delivery lagged merchandising decisions during high-volume sale events.

Deployment Timelines Across Regional Accounts

The company is deploying its software to retail clients ahead of the November and December holiday retail peaks. Marketers are monitoring whether the automated pipeline can handle sudden inventory-driven price adjustments across thousands of store locations without compliance failures.