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RetailNews Asia

Topic

#digital marketing

Every story tagged #digital marketing on RetailNews Asia: reporting, analysis and market signals from across Asian retail and e-commerce.

3 stories in this topic

digital bank
General
2 min read

5 Tips for Digital Transformation

Retailers know they need to evolve, even though they cannot do it overnight. But while there’s no silver bullet for transforming culture, collaboration, and workflows inside a large organization, there are steps you can take to make sure your business is…

instagram
General
2 min read

How to maximise instagram as sales channel

Retailers who want to sell on Instagram might be surprised how easy and effective it is – for businesses both big and small. According to one research study, 75 per cent of Instagram users who follow businesses take some form of action, whether it be visiting…

perfume
Fashion
5 min read

Fragrances are not Instagrammable

Digital media has upended the beauty business, lowering barriers to entry for new brands built not on department store distribution and traditional marketing tactics, but on e-commerce and digital influence. In recent years, a slew of new digital-first beauty…