Wei ZhangStartups
Neosframe Launches Retail Video Platform Starting at $2,700 a Month
Built by founders Haley McDonald and Katarina Diquez, the AI-driven tool protects pricing and brand rules behind built-in guardrails.
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digital marketing
Every story tagged digital marketing on RetailNews Asia: reporting, analysis and market signals from across Asian retail and e-commerce.
Stories tagged digital marketing
6 stories in this topic
Aiko TanakaFashion
Estée Lauder Partners with Profound to Track Brands Across Generative AI
The U.S. Beauty giant will use the AI platform to monitor and optimize product recommendations across assistants like ChatGPT and Gemini.
Aiko TanakaE-Tailing
Australian Retailers Overhaul Content Models to Curb Omnichannel Delays
Marketing teams face margin pressure and weeks of handovers as duplicated production slows campaign rollouts across websites, apps, and physical stores.
Wei ZhangGeneral
5 Tips for Digital Transformation
Retailers know they need to evolve, even though they cannot do it overnight. But while there’s no silver bullet for transforming culture, collaboration, and workflows inside a large organization, there are steps you can take to make sure your business is…
Wei ZhangGeneral
How to maximise instagram as sales channel
Retailers who want to sell on Instagram might be surprised how easy and effective it is – for businesses both big and small. According to one research study, 75 per cent of Instagram users who follow businesses take some form of action, whether it be visiting…
Sarah ChenFashion
Fragrances are not Instagrammable
Digital media has upended the beauty business, lowering barriers to entry for new brands built not on department store distribution and traditional marketing tactics, but on e-commerce and digital influence. In recent years, a slew of new digital-first beauty…