NBA legend Gary Payton to celebrate opening of NBA store in Cebu City
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The National Basketball Association (NBA) announced Wednesday the fourth NBA Store in the Philippines will open Nov. 24 at the Ayala Center in Cebu City.
NBA Legend and Hall of Famer Gary Payton will be on hand to meet and interact with fans at the store opening, which will celebrate the league’s first NBA Store in the Visayas region. To commemorate the occasion, the first 300 customers that purchase an item will receive an NBA gift.
Located on the fourth level of the Ayala Center in 452 square meters of retail space and managed by International Athletic Trading Company, Inc. (IATC), the new NBA Store will offer a wide selection of authentic NBA products from all 30 teams, including official jerseys, footwear, performance gear, lifestyle apparel, and non-apparel merchandise including basketballs, toys, collectibles, and more.
The store will also offer personalized jerseys and will feature interactive elements including NBA 2K video game players where fans test their gaming skills and compete against each other, a Pop-a-Shot machine and a dedicated section for NBA memorabilia.
“We had envisioned expanding the NBA footprint across the country and to have now reached the Visayas region is a milestone for us,” said IATC President and CEO Melvin Lloyd Lim.
“We could not be more excited to open the first NBA Store in the second most populous metropolitan area in the Philippines after Metro Manila.”
“The NBA and IATC are committed to bringing the NBA experience closer to all Filipinos nationwide,” said NBA Philippines Managing Director Carlo Singson. “The NBA Store in Cebu is the first outside of Metro Manila and is strategically positioned as a premier shopping destination for NBA fans within Central and Southern Philippines, offering an extensive range of authentic NBA products.”
The NBA Store at the Ayala Center will carry products from brands including 2K Sports, adidas, Enterbay, Mitchell & Ness, New Era, Nike, Panini, Spalding, Spec Seats, Stance, and Under Armour. The regular store hours are 10 am – 9 pm (Sunday-Thursday) and 10 am – 10 pm (Friday-Saturday).
On Nov. 22, Payton will also conduct a meet-and-greet with fans at the NBA Store in Glorietta 3 at 6 pm before visiting the NBA Store in Cebu City’s Ayala Center on Nov. 24 at 6 pm.
The flagship NBA Store in the Philippines in Glorietta 3 opened in 2014, followed by the store in Mega Fashion Hall in 2015 and the store in TriNoma in 2016.
For all the latest news and updates on the NBA, visit www.nba.com and follow the NBA on Facebook , Twitter and Instagram.
Questions & Answers
Q.What kind of items will the new NBA Store in Cebu City offer?
What kind of items will the new NBA Store in Cebu City offer?
The new store will offer authentic NBA products from all 30 teams, including jerseys, footwear, performance gear, lifestyle apparel, and non-apparel items like basketballs and collectibles. Personalised jerseys will also be available for customers.
Q.Will Gary Payton be visiting any other NBA Stores in the Philippines?
Will Gary Payton be visiting any other NBA Stores in the Philippines?
Yes, Gary Payton will conduct a meet-and-greet at the NBA Store in Glorietta 3 on November 22 at 6 pm. This event will happen before his appearance at the Cebu City store opening.
Q.What interactive features can visitors expect at the new NBA Store?
What interactive features can visitors expect at the new NBA Store?
The store will feature interactive elements such as NBA 2K video game players for fans to test their gaming skills. There will also be a Pop-a-Shot machine and a dedicated section displaying NBA memorabilia.
Q.Which other cities in the Philippines currently have NBA Stores?
Which other cities in the Philippines currently have NBA Stores?
The NBA already has stores in Metro Manila. The flagship store opened in Glorietta 3 in 2014, followed by stores in Mega Fashion Hall in 2015 and TriNoma in 2016.
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