National Airlines of Qatar treats fans to football match

In this article (5)
As an Official Partner of FIFA, Qatar Airways is keen to bring fellow football fans across the globe with their #OnYourFeet challenge on social media sites. The winners of the challenge will receive two Business Class tickets to any destination on the award-winning airline’s global route network.
Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker, said: “The 2018 FIFA World Cup RussiaTM has begun, marking an entire month of excitement as fans from around the world gather in Russia to celebrate their love for football. Whether you are a football enthusiast, dedicated to supporting your national team or even your favourite local team, the World Cup is a global event that unites us all, and we are thrilled to be supporting such a world-class sporting occasion.”
The award-winning airline recently captured the excitement of the upcoming tournament by launching its new 2018 FIFA World Cup RussiaTM campaign, featuring a re-recording of the classic song ‘Dancing in the Street’ sung by renowned singer and TV star Nicole Scherzinger. The upbeat TV commercial has seen tremendous global success, with more than 20 million views across the airline’s social media platforms, including Facebook, Twitter, Instagram and YouTube.
Questions & Answers
Q.What incentive is Qatar Airways offering to winners of the #OnYourFeet social media challenge?
What incentive is Qatar Airways offering to winners of the #OnYourFeet social media challenge?
Winners of the #OnYourFeet social media challenge will receive two Business Class tickets. These tickets can be used to travel to any destination within the airline's global route network.
Q.Who is the Chief Executive of Qatar Airways Group?
Who is the Chief Executive of Qatar Airways Group?
The Chief Executive of Qatar Airways Group is His Excellency Mr. Akbar Al Baker. He commented on the global unity that the World Cup brings for football fans.
Q.What is the name of the song used in Qatar Airways' 2018 FIFA World Cup Russia campaign?
What is the name of the song used in Qatar Airways' 2018 FIFA World Cup Russia campaign?
The campaign features a re-recording of the classic song ‘Dancing in the Street’. Renowned singer and TV star Nicole Scherzinger performed this version.
Q.How successful has the new TV commercial for the World Cup campaign been globally?
How successful has the new TV commercial for the World Cup campaign been globally?
The upbeat TV commercial has achieved tremendous global success. It has garnered more than 20 million views across the airline’s social media platforms.
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