Nars comes to Vietnam
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Japanese cosmetic brand Nars has landed in Vietnam, opening a brand new store in Ho Chi Minh City. Located on Dong Khoi Street inside Vincom Center mall, Nars’ debut store offers Vietnamese customers all of the makeup brand’s newest and most popular items.
According to Nars’ brand president, Barbara Calcagni, the new store signals the local market’s growth, and therefore, readiness for a fresh cosmetics entrant such as Nars.
“Vietnam is a potential market for growth thanks to the rapid development of the country,” Calcagni said.
With more than 250 shops, Vincom Center is Ho Chi Minh City’s biggest shopping mall. It is split into two separate buildings, Vincom Center A and Center B, as houses the largest array of international luxury brands and retailers.
Nars is on an Asian retail rollout. The latest Vietnam store succeeds a new retail venture for Nars in Malaysia. Earlier this month, Shiseido Travel Retail partnered with Colours & Fragrances to open a Nars cosmetics stand-alone boutique at Kuala Lumpur International Airport (KLIA).
The boutique is Nars’ first travel retail location in Malaysia.
Founded in 1994 by French make-up artist and photographer Francois Nars, Nars was acquired by Japanese cosmetics giant Shiseido in 2000.
Questions & Answers
Q.Which company owns the Nars brand?
Which company owns the Nars brand?
Nars, founded by French make-up artist and photographer Francois Nars in 1994, was acquired by the Japanese cosmetics giant Shiseido in 2000. Shiseido Travel Retail also partnered to open a Nars boutique in Malaysia recently.
Q.Where is the new Nars store located in Ho Chi Minh City?
Where is the new Nars store located in Ho Chi Minh City?
The new Nars store is located on Dong Khoi Street, inside the Vincom Center mall in Ho Chi Minh City. This mall is the city's largest, housing many international luxury brands.
Q.Why has Nars decided to open a store in Vietnam now?
Why has Nars decided to open a store in Vietnam now?
Nars' brand president, Barbara Calcagni, stated that the new store signals the local market's growth and readiness for a fresh cosmetics entrant. She noted Vietnam is a potential market due to its rapid development.
Q.Is this Nars' only recent expansion in Asia?
Is this Nars' only recent expansion in Asia?
No, this is part of a wider Asian retail rollout. The Vietnam store follows a new travel retail venture in Malaysia, where Shiseido Travel Retail opened a stand-alone Nars boutique at Kuala Lumpur International Airport.
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