Naked Sundays expands globally with US retail launch

Australian suncare brand Naked Sundays has increased its global reach by launching its products in retail stores across the US.

This expansion will be the first time consumers can purchase Naked Sundays products at storefront retail locations throughout the US, with 1030 stores stocking the brand, including Target and Urban Outfitters.

The rollout into Target includes two of Naked Sunday’s best-selling products, SPF50+ Mist and SPF50 100 percent Mineral Primer, as well as two Target-exclusive products, the CabanaCreme SPF50 moisturizer, and CabanaClear SPF50 Clear Gel Serum.

Meanwhile, the CabanaGlow SPF50 Bronze and Illuminating drops will also be available at target.com in early March.

In addition, selected Naked Sundays products will be rolled out across 50 Urban Outfitters stores across America.

Samantha Brett, founder and CEO of Naked Sundays, said the company aims to simplify skincare routines and allow consumers to easily add sun protection at every touch point of their beauty regime.

“Our customers in the US have been begging for a way to try new products in stores, and now we are finally proud to be able to offer this through our retail partners,” said Brett.

“This is a pivotal moment for our brand’s expansion into the US and globally, after constantly selling out online.”