Musee flagship in Beijing Designed by Studio8

Shanghai design and development studio Studio8 has recently completed the design of Musee’s flagship store in Beijing.

A store for consignment luxury goods, Musee delivers an open platform for luxury accessories – a point that inspired the designers to create a flexible space with “soft boundaries” and a diverse colour palette.

The firm’s “soft boundary” design leaves no clear boundaries in the functional division of the entire retail space for Musee, which is translated into two main features: the mobile multi-functional counters and the central consignment room.

“Every accessory that people possess is an abstract object that serves a certain function or purpose,” said principal designer Shirley Dong. “This changes when people place more importance and value on the object, whether through the brand, colour, material, or handcrafting process. Luxury goods then become time travellers, with an ever-increasing value and preciousness while still maintaining their initial presence.”

The idea of enriching the significance of an accessory stands behind the concept of Musee’s new flagship store, where shopping is envisaged as an unconventional experience that allows customers to know more about the item they are buying and re-evaluate it with the support of professional consultants.