Mumbai Duty Free partners with Pernod in BMW drive
In this article (5)
Consumers at Mumbai’s Chhatrapati Shivaji International Airport T2 who spend more than US$80 on Pernod Ricard’s portfolio – including Scotch whiskies Chivas Regal, Royal Salute, The Glenlivet and Ballantine’s – can enter into the lucky draw by completing a coupon. One winner will then take home a BMW X1 Expedition car.
“At Pernod Ricard, we have always believed in delivering luxury experiences to our consumers at various touch points,” said Nodjame Fouad, marketing director, Travel Retail Asia Pacific.
“This promotion at the Duty Free store of Mumbai international airport is one such touch point where consumers can enjoy our luxury brands and experiences.”
Manishi Sanwal, Mumbai Duty Free managing director, added: “In our constant quest to offer a greater value to our customers, we bring back the very successful ‘Win a BMW Car’ promotion yet again in this festive period of December to January.
“We are extremely delighted to have partner brands like Pernod Ricard, who are always willing to support with greater excitement and engagement in their promotions.”
The Taste of Luxury campaign is live now in the retailer’s T2 store and runs until 31 January 2017.
Mumbai Duty Free is a joint venture between DFS Group and Flemingo International.
Last year, the retailer partnered with Pernod Ricard to open the first Luxe Boutique concept store.
Questions & Answers
Q.What specifically do customers need to do to enter the competition for the BMW car?
What specifically do customers need to do to enter the competition for the BMW car?
To enter the lucky draw, consumers at Mumbai’s Chhatrapati Shivaji International Airport T2 must spend over US$80 on Pernod Ricard products. They then complete a coupon to be entered into the draw for the BMW X1 Expedition car.
Q.Which brands from Pernod Ricard are specifically mentioned as being part of this promotion?
Which brands from Pernod Ricard are specifically mentioned as being part of this promotion?
The article mentions that the promotion includes Pernod Ricard's portfolio, specifically highlighting Scotch whiskies such as Chivas Regal, Royal Salute, The Glenlivet, and Ballantine’s as eligible products for purchase.
Q.When does this particular 'Win a BMW Car' campaign conclude at Mumbai Duty Free?
When does this particular 'Win a BMW Car' campaign conclude at Mumbai Duty Free?
The 'Taste of Luxury' campaign, which includes the BMW car promotion, is currently live in the retailer’s T2 store. It is scheduled to run until 31 January 2017.
Q.Is this the first time Mumbai Duty Free has run a 'Win a BMW Car' promotion?
Is this the first time Mumbai Duty Free has run a 'Win a BMW Car' promotion?
No, it is not the first time. Manishi Sanwal, Mumbai Duty Free managing director, stated that they are bringing back the 'very successful Win a BMW Car' promotion again for this festive period.