Muji Singapore opens Large store at The Jewel
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Muji Singapore has opened a two-storey store at Jewel Changi. The 12th outlet of the popular Japanese minimalist brand houses more than 4000 products and an 88-seat Cafe&Meal dining area.
The product range includes apparel, furniture, kitchenware, toiletries, stationery and food items.
Designed by Tokyo-based design company Super Potato, the store also offers the largest range of Muji’s fitness line, the Walker series.
The store also features an interior-advisory service, available to recommend customisable solutions to customers.
Muji Singapore chose Jewel Changi as its newest location to showcase the ‘world of Muji’ to Southeast Asian customers.
Naoki Kadoike, MD at Muji Singapore and Malaysia, expects about 40 per cent of customers will be tourists, the remainder locals.
“When I was posted here in January, I realised how similar Singaporeans are to the Japanese. People are very conscious of having a good lifestyle and there is a common understanding of Muji’s philosophy,” Kadoike said.
Meanwhile, Muji Singapore plans to introduce the Muji Passport app, providing local customers with information about the brand and promotions, along with weekly newsletters.
Questions & Answers
Q.What is the primary reason Muji Singapore chose Jewel Changi for its new store?
What is the primary reason Muji Singapore chose Jewel Changi for its new store?
Muji Singapore selected Jewel Changi as its latest location to present the 'world of Muji' to customers across Southeast Asia. The company aims to show its extensive offerings and brand philosophy in this prominent setting.
Q.What proportion of customers does Muji Singapore expect to be tourists at the new Jewel Changi store?
What proportion of customers does Muji Singapore expect to be tourists at the new Jewel Changi store?
Naoki Kadoike, MD at Muji Singapore and Malaysia, anticipates that roughly 40 per cent of the customers visiting the new Jewel Changi store will be tourists. The remaining 60 per cent are expected to be local shoppers.
Q.What specific services or features does the new Muji store at Jewel Changi offer beyond its product range?
What specific services or features does the new Muji store at Jewel Changi offer beyond its product range?
The new store provides an interior-advisory service to assist customers with customisable solutions for their homes. It also features an 88-seat Cafe&Meal dining area and shows the largest range of Muji's Walker series fitness line.
Q.How does Muji Singapore plan to engage its local customer base in the future?
How does Muji Singapore plan to engage its local customer base in the future?
Muji Singapore intends to launch the Muji Passport app to offer local customers information about the brand and current promotions. Also, they plan to provide weekly newsletters to keep customers updated.
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