Muji reopen largest store outside Asia

Muji Canada is reopening its original Toronto location next week as its first flagship store in the country’s east. The Muji Atrium opened four years ago as the company’s first location in Canada. While the previous store occupied 5658sqft of retail space, the new flagship store will reach 19,110sqft spread over two floors, becoming the largest Muji store outside of Asia.

“During the four years since we expanded to Canada, we opened seven additional stores and gradually increased our range of products and services,” said Muji Canada president Toru Akita.

“By allowing us to reach out to more people and to further convey our philosophy, the Atrium flagship store will open a new chapter for Muji in Canada.

“Through interactive events, innovative projects, and new partnerships, we wish to connect and evolve together with local communities and contribute to the creation of a better quality of life.”

The location will carry Muji Canada’s full range of merchandise of more than 4000 items – including household goods, apparel, and food – and offer many products and services only available in select Muji flagship stores around the world, such as a coffee counter serving ethically sourced coffee and an aroma bar that will allow customers to create customised fragrances from more than 40 essential oils.

Muji Atrium will feature two new customisation services for customers to personalise their products for the first time outside of Japan, including a digital fabric printing service and laser engraving service

Muji Atrium will be the only location in Eastern Canada to carry books, made-to-order curtains and rugs, the Muji Labo collection, maternity wear, a brand new activewear collection and more.