Muji opens flagship store on JD.com
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Muji will launch an online flagship store on JD.com, and promote the partnership with posters in 231 of its stores throughout China, it announced.
This will make it easier for online Chinese consumers to find and purchase Muji’s full range of Japanese product categories, including clothing, household items, home furnishing and even food.
“We are very excited to announce the opening of our store in JD.com, following the cooperation with JD Logistics, which began in September 2017,” said Naoyuki Yamamoto, president of Muji Shanghai. “We look forward to bringing our vision of a simple, pleasant life to people, as well as contributing to society, through this partnership with JD.”
The e-commerce giant said Muji is a “hugely popular brand” and that the launch on its platform will take it to new levels. “Known worldwide for its simple aesthetic and well-designed products, MUJI has garnered a loyal fanbase of quality-conscious customers. With our commitment to delivering authentic products with world-class service, JD is the perfect home for Muji’s premium wares.”
The brands plan to deepen their link during the second half of the year with a more comprehensive omnichannel integration covering membership programs, products and more.
Muji sells low-cost, high-quality items that are renowned for their clean lines and minimalist design.
Questions & Answers
Q.Which specific Muji product categories will be available on the JD.com flagship store?
Which specific Muji product categories will be available on the JD.com flagship store?
The online flagship store will offer Muji’s full range of Japanese product categories. These include clothing, various household items, home furnishings, and food products for consumers.
Q.How will Muji promote its new partnership with JD.com to Chinese consumers?
How will Muji promote its new partnership with JD.com to Chinese consumers?
Muji plans to promote the partnership by placing posters in 231 of its stores located throughout China. This aims to inform and direct customers to the new online presence.
Q.What is the expected next step in the collaboration between Muji and JD.com later this year?
What is the expected next step in the collaboration between Muji and JD.com later this year?
During the second half of the year, both brands intend to deepen their connection. They plan a more comprehensive omnichannel integration, encompassing membership programmes and product offerings.
Q.When did the cooperation between Muji and JD Logistics first begin?
When did the cooperation between Muji and JD Logistics first begin?
The cooperation between Muji and JD Logistics commenced in September 2017. This logistics partnership predates the current launch of the flagship online store on JD.com.