Muji bus targets customers in Japan’s mountains
In this article (4)
Household and consumer goods retailer Muji has built a Muji bus – a store inside a revamped tourist coach targeting consumers living in Japan’s mountainous regions.
The new Muji to Go mobile store launches alongside Muji’s largest store internationally which has opened in Tokyo’s Naoetsu Shopping Centre. Its aim is to help revitalize the brand within its home market by targeting consumers who cannot conveniently access city stores – especially older customers.
The store will begin selling goods next month before fully launching in September with a stock of clothing, stationery, and daily-use supplies. The project will additionally allow Muji staff to converse with remote consumers and learn more about their needs and concerns
A second mobile store is likely to be launched in Sakata city, Yamagata in the near future.
More information and photos on Designboom.
Questions & Answers
Q.What is the primary aim of Muji's new mobile store initiative in Japan?
What is the primary aim of Muji's new mobile store initiative in Japan?
The mobile store aims to revitalise the Muji brand in its home market by reaching consumers, particularly older customers, who struggle to access city stores conveniently. It helps Muji engage with remote communities directly.
Q.Which types of products will the Muji bus be selling?
Which types of products will the Muji bus be selling?
The Muji bus will offer a range of products, including clothing, stationery, and various daily-use supplies. It will begin selling goods next month, with a full launch planned for September.
Q.Where is Muji likely to introduce its next mobile store?
Where is Muji likely to introduce its next mobile store?
Muji is expected to launch a second mobile store in Sakata city, Yamagata, in the near future. This suggests an expansion of the mobile store concept to other regions.
Reader pulse
Is Muji's bus store a smart strategy?
15,967 votes so far