Toranoana opens collaborative shop with Sanrio characters in Tokyo

Japanese manga-related retailer Toranoana has partnered with Sanrio to open a collaborative store selling Sanrio character merchandise, in Tokyo’s Akihabara district.

A variety of Sanrio character merchandise, including the famous Hello Kitty, are displayed on the first floor of the store.

Toranoana and Sanrio say they hope their partnership will strengthen their presence and help them continue to expand domestically and internationally.