MSGM China opens a new Beijing boutique
In this article (5)
MSGM China has opened its second store, a boutique in SKP Beijing.
The Italian fashion label’s 15th store, it offers menswear, womenswear and accessories. The 100sqm space features flexible iron display structures, geometric neon lighting and Carrara and black Marquina marble surfaces interrupted by a fluorescent yellow stripe, a hallmark of the brand.
MSGM China’s first store opened in Shanghai last year, when the brand also opened a space in Seoul.
Questions & Answers
Q.How many stores does MSGM currently have open globally?
How many stores does MSGM currently have open globally?
Globally, MSGM now operates 15 stores. This includes its recently opened boutique in SKP Beijing and its first Chinese store in Shanghai, which opened last year.
Q.What types of products are available at the new MSGM store in Beijing?
What types of products are available at the new MSGM store in Beijing?
The new MSGM boutique in SKP Beijing offers a range of products for customers. Shoppers can find menswear, womenswear, and various accessories at this location.
Q.What are some of the distinctive design elements used in the new Beijing boutique?
What are some of the distinctive design elements used in the new Beijing boutique?
The new Beijing store spans 100 square metres and features several notable design aspects. These include flexible iron display structures, geometric neon lighting, and marble surfaces in Carrara and black Marquina, highlighted by a fluorescent yellow stripe.
Q.Where else did MSGM expand its presence last year besides China?
Where else did MSGM expand its presence last year besides China?
Last year, in addition to opening its first store in Shanghai, MSGM also expanded its retail footprint in South Korea. The brand launched a new space in Seoul during the same period.
Reader pulse
Is MSGM's Beijing expansion a smart move?
16,606 votes so far