MSGM China opens a new Beijing boutique

MSGM China has opened its second store, a boutique in SKP Beijing.

The Italian fashion label’s 15th store, it offers menswear, womenswear and accessories. The 100sqm space features flexible iron display structures, geometric neon lighting and Carrara and black Marquina marble surfaces interrupted by a fluorescent yellow stripe, a hallmark of the brand.

MSGM China’s first store opened in Shanghai last year, when the brand also opened a space in Seoul.