Mr Pizza follows K-pop into Thailand
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South Korean pizza brand Mr Pizza has opened its first store in Thailand, with plans to add four more outlets this year.
Its debut store is in the commercial and entertainment district of Ratchada Rd in Bangkok, in the first basement floor of the seven-storey The Street mall.
Mr Pizza owner MPK Group says this is the first foray out of Korea for the franchise, and a second store will open in The Promenade mall in Kannayao, Bangkok, in July.
“Thailand is one of the biggest markets in Southeast Asia, and food and beverage accounts for 40 per cent of the country’s $7 billion franchise industry,” says Son Dong-hee from MPK. “With the popularity of Korean pop culture, I am sure we will be successful in Thailand.”
To prepare for the Thailand franchise business, the Korean food company established a joint venture with Thailand food retailer Foodland Supermarket last year. Foodland Supermarket runs 18 retail stores and about 50 restaurants, including dim sum restaurant Tim Ho Wan and fusion-food restaurant Long Table.
Questions & Answers
Q.Where is Mr Pizza's first Thai store located and which other location is planned for July?
Where is Mr Pizza's first Thai store located and which other location is planned for July?
The debut Mr Pizza store is in the first basement floor of The Street mall in Ratchada Rd, Bangkok. A second store is scheduled to open in July at The Promenade mall in Kannayao, also in Bangkok.
Q.Why did MPK Group choose Thailand for its first international expansion of Mr Pizza?
Why did MPK Group choose Thailand for its first international expansion of Mr Pizza?
MPK Group views Thailand as a significant market in Southeast Asia, where the food and beverage sector contributes 40 per cent to the country's $7 billion franchise industry. The popularity of Korean pop culture is also seen as a strong advantage.
Q.Which company is partnering with Mr Pizza for its operations in Thailand?
Which company is partnering with Mr Pizza for its operations in Thailand?
Mr Pizza's owner, MPK Group, established a joint venture last year with the Thai food retailer Foodland Supermarket. Foodland operates 18 retail stores and approximately 50 restaurants across Thailand.
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