Skip to content
Startups

Mr Jeff plans more outlet in Singapore and Philippines

By Aiko TanakaPhilippines
1 min read
MrJeff
MrJeff
In this article (5)

Spanish on-demand laundry startup Mr Jeff plans Singapore and the Philippines expansion. The company aims to open more than 75 franchises in the Philippines, and 30 in Singapore by the end of this year.

A Mr Jeff app allows users to book laundry services on-demand and through a subscription model. By using the app, website, or the company’s physical store network, customers can choose the exact location, time and day for their laundry to be collected and delivered. A driver visits the user’s home or office, collects the garments and delivers them back later, cleaned and ironed.

According to Mr Jeff’s research, laundry services are popular among the younger generation, and considered by 78 per cent as the most-disliked domestic chore.

“With our digital approach and our subscriptions plans, we intend to change the traditional function of the dry cleaning sector,” said Luis Eduardo Quintero, of Mr Jeff Philippines.

“Singapore and the Philippines are two of the countries in which maximum revenue is expected.”

Founded in 2015, Mr Jeff is currently operating 370 laundry points in more than 10 countries, mostly in Central and Southern America.

Questions & Answers

Q.

What is the expansion target for Mr Jeff in Singapore and the Philippines?

A.

Mr Jeff aims to open more than 75 franchises in the Philippines. In Singapore, the company plans to open 30 new outlets. These expansions are targeted to be completed by the end of this year.

Q.

How do customers interact with Mr Jeff's laundry service?

A.

Customers can book services using the Mr Jeff app, website, or physical store network. They choose the collection and delivery location, time, and day. A driver then collects and delivers the cleaned garments.

Q.

Why does Mr Jeff believe there is a market for their service?

A.

Mr Jeff's research indicates that laundry services are popular with the younger generation. It also found that 78 per cent of people consider doing laundry to be their most-disliked domestic chore.

Q.

Where does Mr Jeff currently operate its laundry points?

A.

Mr Jeff, founded in 2015, currently operates 370 laundry points across more than 10 countries. These operations are primarily located in Central and Southern America, according to the article.

Reader pulse

Is Mr Jeff's expansion strategy into SEA:

16,568 votes so far

Weekly Briefing

Asia's retail intelligence, in your inbox

Tuesday, Thursday and a Saturday Weekly Wrap: the retail stories, numbers and moves that mattered across Asia. Nothing else, and you can unsubscribe in one click.

  • Top industry moves and market shifts
  • Weekly data-driven analysis from across Asia
  • Tuesday, Thursday and the Saturday Weekly Wrap

Read by retail operators, investors and brand teams across Asia.

Protected by a quick human check. No spam, ever. Unsubscribe in one click.

SecureGDPR ready