Mr Cheesecake Breaks Ground in Hong Kong: Unveils Petite Series and Seasonal Flavors in First International Store

Mr Cheesecake, a renowned Japanese dessert brand, has established its first ever permanent outlet beyond the domestic Japanese market. The new store is situated in Hysan Place, Causeway Bay, marking the brand’s international debut.

Expansion in Hong Kong

Prior to the launch of this permanent store, Mr Cheesecake had a strong presence in Hong Kong via a succession of pop-up stores. These temporary installations were spread across multiple locations, such as K11 Musea, Pacific Place, and IFC Mall.

Product Innovations

Coinciding with the Hong Kong store launch, Mr Cheesecake is broadening its product portfolio with a novel addition – the Mr Cheesecake Petit Series. This innovative product is a cup-shaped cheesecake designed to cater to daily dessert needs.

In addition to the new product, the store is reintroducing the popular Praline Pistachio flavour for the festive season. However, this particular item will only be available for a limited period leading up to Christmas.

Mirroring Japanese Retail Model

Mr Cheesecake’s operator in Hong Kong, Yaichi, has stated that the Hysan Place store will replicate the Japanese retail model. This means customers can anticipate a dynamic offering of signature items, along with new releases that correspond with product improvements in the Japanese market.

Notably, Yaichi is not new to introducing Japanese brands to the Hong Kong market. Earlier in July, it facilitated the entry of the Japanese household goods retailer 3Coins into Hong Kong.

Questions & Answers

What is the significance of Mr Cheesecake’s new store in Hysan Place?
The new store at Hysan Place, Causeway Bay, is the first permanent international location for the Japanese dessert brand, Mr Cheesecake.

What new products are being launched at the Hong Kong store?
The store is launching the Mr Cheesecake Petit Series, a cup-shaped cheesecake for daily consumption. Additionally, the seasonal Praline Pistachio flavour is being reintroduced for a limited period.

What strategy will the new Mr Cheesecake store follow in Hong Kong?
The Mr Cheesecake store in Hong Kong, operated by Yaichi, will follow the Japan retail model. This includes keeping a rotating lineup of signature items and new releases in line with product developments in Japan.