Moynat Boutique opens in Seoul
In this article (4)
Korea’s first Moynat Boutique has opened inside the Shilla Hotel in downtown Seoul.
The French luxury bag and luggage brand, bought by LVMH in 2011, has been expanding its international network in recent years, and now boats full-scale ‘maison’ stores – or flagships – in Paris, London and New York, and ‘galleries’ in Hong Kong, Beijing, Tokyo, Seoul and Taiwan.
The new store, located on the first floor of the Shilla Hotel, will feature men’s and women’s lines as well as two designs created exclusively for the Seoul store. Customers can use the brand’s signature personalisation services, including made-to-order designs and hand-painted motifs by Moynat’s artists.
The brand was founded in 1849 by Pauline Moynat and initially gained fame for its lightweight, waterproof trunks.
Questions & Answers
Q.What kind of store is the new Moynat location in Seoul?
What kind of store is the new Moynat location in Seoul?
The new Seoul store is a 'gallery' type, rather than a full-scale 'maison' flagship. It is located on the first floor of the Shilla Hotel in downtown Seoul.
Q.What special products will be available at the new Moynat boutique in Seoul?
What special products will be available at the new Moynat boutique in Seoul?
The Seoul store will feature men's and women's lines, plus two exclusive designs created specifically for this location. Customers can also use the brand's personalisation services, such as made-to-order items.
Q.When was Moynat originally founded and what was it known for then?
When was Moynat originally founded and what was it known for then?
Moynat was founded in 1849 by Pauline Moynat. The brand initially gained fame for its innovative lightweight and waterproof trunks, a key product in its early history.