Movenpick launches three Hong Kong pop-up stores

Swiss ice cream brand Movenpick has launched three pop-up stores in Hong Kong – although, as the photos show, they have a very permanent look.

The pop-up stores feature 16 ice cream flavors, including the brand’s nine exclusive flavors, served in natural plant-based containers. The Movenpick menu will be updated with more festive dessert creations, according to the company.

“We are so excited to bring Hong Kong a true 5-star ice cream experience with our new Movenpick ice cream pop-up stores,” said Montha Khongkrurphan, Hong Kong ice cream & chilled business director of Nestle Hong Kong.

“The opening of the pop-up stores is also the perfect opportunity to debut our environmentally friendly takeaway packaging.”

The Hong Kong Movenpick pop-up stores are located at ParknShop supermarkets in Pacific Place (top image), Cheung Kong Centre (second image) and Quarry Bay (above).