Movenpick launches three Hong Kong pop-up stores
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Swiss ice cream brand Movenpick has launched three pop-up stores in Hong Kong – although, as the photos show, they have a very permanent look.
The pop-up stores feature 16 ice cream flavors, including the brand’s nine exclusive flavors, served in natural plant-based containers. The Movenpick menu will be updated with more festive dessert creations, according to the company.
“We are so excited to bring Hong Kong a true 5-star ice cream experience with our new Movenpick ice cream pop-up stores,” said Montha Khongkrurphan, Hong Kong ice cream & chilled business director of Nestle Hong Kong.
“The opening of the pop-up stores is also the perfect opportunity to debut our environmentally friendly takeaway packaging.”
The Hong Kong Movenpick pop-up stores are located at ParknShop supermarkets in Pacific Place (top image), Cheung Kong Centre (second image) and Quarry Bay (above).
Questions & Answers
Q.What is the primary purpose of these new Movenpick pop-up stores in Hong Kong?
What is the primary purpose of these new Movenpick pop-up stores in Hong Kong?
The stores aim to offer Hong Kong customers a five-star ice cream experience and to debut the brand's new environmentally friendly takeaway packaging. They also feature 16 ice cream flavours, including nine exclusive ones.
Q.Where can customers find these Movenpick pop-up stores in Hong Kong?
Where can customers find these Movenpick pop-up stores in Hong Kong?
The three Movenpick pop-up stores are located within ParknShop supermarkets. Specifically, they can be found at Pacific Place, Cheung Kong Centre, and Quarry Bay.
Q.What specific eco-friendly initiatives are these pop-up stores showing?
What specific eco-friendly initiatives are these pop-up stores showing?
The pop-up stores are serving their 16 ice cream flavours in natural plant-based containers. The company is also taking this opportunity to debut its new environmentally friendly takeaway packaging.
Q.Who is responsible for the launch of these Movenpick pop-up stores in Hong Kong?
Who is responsible for the launch of these Movenpick pop-up stores in Hong Kong?
The launch is spearheaded by Nestle Hong Kong, with Montha Khongkrurphan, their Hong Kong ice cream & chilled business director, quoted regarding the opening and the intended customer experience.