Moto boosts retail presence with 2 Moto concept stores
In this article (5)
MOTO’S Philippine expansion remains at full throttle, with the opening of two new Moto Concept Stores in Metro Manila.
Say #HelloMoto to two new stores located at the 4th level of Cyberzone areas in SM North EDSA Annex and SM Megamall both operated by MemoXpress.
“The Philippines is a very important market for Moto, and we remain committed towards bringing the Moto experience to more Filipinos through our two new Moto Concept Stores. By offering greater product and service visibility, Moto is definitely on its way towards taking the Filipino digital lifestyle by storm,” said Dino Romano, Country Manager, Lenovo Mobile Business Group Philippines.
As part of its goal to become the definitive #3 player in the global smartphone market, Lenovo is building scale and efficiency by expanding its Moto line across emerging markets, including the Philippines. Currently the fastest growing smartphone market in ASEAN, the Philippines has seen a total of 3.5 million smartphone shipments in the first quarter of this year, based on International Data Corporations (IDC)’s June 2016 report.
Both Moto Concept Stores carry the newly-launched Moto smartphone lineup: its flagship line composed of Moto Z, Moto Z Play and the Moto Mods; its mid-range family, which consists of Moto G4 Plus, Moto G4 Play and Moto G Turbo; and the entry-level Moto E3 Power.
Questions & Answers
Q.Which specific Moto smartphone models will be available in the new concept stores?
Which specific Moto smartphone models will be available in the new concept stores?
The new stores will stock the flagship Moto Z, Moto Z Play and Moto Mods, the mid-range Moto G4 Plus, Moto G4 Play and Moto G Turbo, and the entry-level Moto E3 Power.
Q.What is Lenovo's broader strategic goal for its Moto line in emerging markets?
What is Lenovo's broader strategic goal for its Moto line in emerging markets?
Lenovo aims to become the definitive third-largest player in the global smartphone market. Expanding Moto in emerging markets like the Philippines helps them build scale and efficiency towards this objective.
Q.What is the primary purpose of opening these new Moto Concept Stores in Metro Manila?
What is the primary purpose of opening these new Moto Concept Stores in Metro Manila?
The stores aim to bring the Moto experience to more Filipinos by offering greater product and service visibility. This forms part of Moto's expansion in the Philippines.
Q.Which company is responsible for operating the two new Moto Concept Stores?
Which company is responsible for operating the two new Moto Concept Stores?
Both new Moto Concept Stores in SM North EDSA Annex and SM Megamall are operated by MemoXpress. They are located within the Cyberzone areas of the shopping centres.
Reader pulse
Is Moto's retail expansion well-timed?
17,088 votes so far