Mothercare enters Korea
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Babywear retailer Mothercare is to launch in South Korea.
The UK-based company has entered into a franchise agreement with Homeplus, a local supermarket chain owned by Tesco, to open retail stores and an eCommerce site.
South Korea becomes the 17th Asian market for Mothercare.
Four shops will initially open in Seoul, Suwon, Daejeon and Bucheon next month. Products will be sold online in a subsection of the Homeplus online store.
“South Korea is a country we have been looking to serve for some time and we have found a local partner in Homeplus, with extensive knowledge and experience of retailing in South Korea,” said Mothercare CEO Mark Newton-Jones.
Homeplus CEO Do Sung-hwan said Mothercare offered a “one-stop-shop specialist retailer” solution to time-poor parents and those preparing for the arrival of a child.
When the South Korean stores open their doors, Mothercare’s reach will expand to 63 countries and its store network now exceeds 1300.
Questions & Answers
Q.Which specific cities in South Korea will have new Mothercare stores opening next month?
Which specific cities in South Korea will have new Mothercare stores opening next month?
Four Mothercare shops are scheduled to open next month in the South Korean cities of Seoul, Suwon, Daejeon, and Bucheon. These will be among the first locations for the brand in the country.
Q.What is the nature of the partnership between Mothercare and Homeplus for the South Korean launch?
What is the nature of the partnership between Mothercare and Homeplus for the South Korean launch?
Mothercare has entered into a franchise agreement with Homeplus, a local supermarket chain, to establish retail stores and an eCommerce site. Homeplus will operate these ventures due to its local market knowledge.
Q.How will customers in South Korea be able to purchase Mothercare products online?
How will customers in South Korea be able to purchase Mothercare products online?
Products will be available for online purchase through a dedicated subsection of the existing Homeplus online store. An independent Mothercare eCommerce site will also be launched as part of the expansion.
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