Moondarra Expands Dairy Line with Cranberry Vanilla Cream Cheese at Woolworths

Australian dairy brand Moondarra Cheese has rolled out a cranberry and vanilla soft cheese across selected Woolworths supermarkets nationwide, priced at $4.20 for a 120-gram tub.

The product uses the manufacturer’s triple cream cheese base blended with cranberries and vanilla. Alongside the new SKU, Moondarra refreshed the packaging design across its broader line of marinated cheeses to improve shelf visibility in the specialty deli and dairy aisles.

Supermarket Dairy Competition

Sweet and savoury combination cheeses have gained shelf space in Australian grocers as producers target entertaining platters and snacking occasions. Woolworths and rival Coles have both reshuffled their specialty cheese sets over the past two years, replacing slower-moving European imports with local flavoured cheeses that offer higher margins and shorter supply chains.

For Moondarra, the rollout secures valuable facings in Australia’s largest supermarket network. Supermarket dairy aisles remain tightly contested as private-label options squeeze mid-tier branded producers on everyday staples, pushing commercial cheese makers toward higher-value sweet and marinated segments.

Distribution and Retail Presence

The new cheese formulation is now available in selected Woolworths stores across the country. Moondarra will monitor sales performance across the network ahead of the key summer entertaining season.