Skip to content
General

Moleskine opens its first retail store in SEA

By Rajiv Menon
1 min read
moleskine
moleskine
In this article (5)

It’s been a big year for Brioni. The fashion house has marked its 65th year by collaborating with us on our ’Wallpaper* Handmade… in Italy’ exhibition, opening several new stores and – of course – throwing a large party. And now it is celebrating the milestone with a commemorative Moleskine notebook, which it’s giving to friends of the brand, illustrated by the whimsical hand of the artist, Carlo Stanga.

Eschewing fashion’s customary glossy images, Stanga has created a series of playful and informal vignettes depicting the tailoring brand’s history and identity. On one page, a team of tiny characters spills from the pockets of a giant suit jacket as they carry out its finishing touches. And on another, there are a series of Brioni-clad Oscars, with a caption that reads: ’Brioni conquers Hollywood.’

’We were attracted to Carlo’s work by his fresh and modern stroke,’ says Brioni. The brand has a large archive of illustrations. From its inception in 1945, up until the 1970s, it collaborated with artist, Luigi Tarquini. ’We feel that illustration is a warmer art form than photography,’ the fashion house explains.

Next up for Brioni is the opening of its new stores in China and Düsseldorf, plus September will see its first fashion show with Alessandro Dell’Acqua at the creative team’s helm.

Questions & Answers

Q.

What is Brioni celebrating with the commemorative Moleskine notebook?

A.

Brioni is celebrating its 65th year with the commemorative Moleskine notebook, which features illustrations by Carlo Stanga depicting the brand's history and identity.

Q.

Who illustrated the commemorative Moleskine notebook for Brioni?

A.

The commemorative Moleskine notebook for Brioni was illustrated by the artist Carlo Stanga. He created playful and informal vignettes for the notebook.

Q.

Why did Brioni choose illustration over photography for this project?

A.

Brioni chose illustration because they feel it is a warmer art form than photography. They have a large archive of illustrations and have collaborated with artists since their inception.

Q.

What are Brioni's upcoming plans after this Moleskine collaboration?

A.

Next up for Brioni is the opening of new stores in China and Düsseldorf. September will also see its first fashion show with Alessandro Dell’Acqua at the creative team’s helm.

Reader pulse

Is illustration a stronger brand-building tool than photography?

20,795 votes so far

Weekly Briefing

Asia's retail intelligence, in your inbox

Tuesday, Thursday and a Saturday Weekly Wrap: the retail stories, numbers and moves that mattered across Asia. Nothing else, and you can unsubscribe in one click.

  • Top industry moves and market shifts
  • Weekly data-driven analysis from across Asia
  • Tuesday, Thursday and the Saturday Weekly Wrap

Read by retail operators, investors and brand teams across Asia.

Protected by a quick human check. No spam, ever. Unsubscribe in one click.

SecureGDPR ready