Mobile app Ritual launches in Hong Kong to organize pickups

Mobile pickup app Ritual has launched in Hong Kong as it expands its global footprint, targeting cities with strong restaurant industries.

At the same time, the Canadian-and US-headquartered tech company is launching in Amsterdam, Hamburg and Berlin.

“Whenever we expand into a new city or country, we look for population density, strong restaurant coverage, and a food-focused culture,” said Ray Reddy, co-founder and CEO of Ritual. “Hong Kong, Berlin, Hamburg and Amsterdam met that criteria for us while also allowing us to maximize on how much we could learn from new, non-English speaking markets.”

Ritual provides restaurants with real-time data on store experience, food quality and customer satisfaction metrics so operators can increase their customer base, and keep up with customers’ favorites and run a better business, overall. The company’s social-ordering feature Piggyback connects more than 150,000 teams globally to connect and collaborate on lunch and coffee orders, making ordering more social and convenient.

The mobile pickup app Ritual now covers more than 50 cities in seven countries globally. The company was founded in 2014 and has raised US$127.5 million in venture funding to date with headquarters in San Francisco and Toronto.