Miniso signs up to enter US
China’s fast-fashion designer brand Miniso has signed a comprehensive strategic co-operation agreement to enter the US.
A signing ceremony in Guangzhou was attended by Miniso global co-founder Ye Guofu and Asia Pacific VP Li Minxin as well as a representative from Miniso’s US partner, Matthew Liang.
Miniso has opened 1400 stores internationally in the past three years, with its global revenue hitting RMB5 billion (US$750 million) last year.
After focusing on markets in China and Japan, Miniso has successively signed strategic co-operation agreements with 36 other countries and regions.
Ye says Miniso and its US partner will further co-operate in areas such as product research and development, model updating and talent training.