Miniso $2 format opens first store, in Singapore

Chinese discount merchandise retailer Miniso has launched a Miniso $2 outlet-store format, with its first shop opening in Singapore.

The store will offer hundreds of household supplies goods at “affordable” prices and augment the 30 standard Miniso stores already trading in the city state. The range includes electrical appliances, home appliances and toys.

While Miniso has not expressly said so, it is anticipated that the new Miniso $2 format will be expanded across the region. In Vietnam, for example, it has already announced a target of 400 stores by 2022.

Located at HarbourFront Centre, the Miniso $2 was opened with a lucky draw event via Facebook where customers were selected to join a priority queue at the opening, and given free gifts.

Founded in 2013 by the Japanese designer Miyake Junya and the Chinese businessman Ye Guofu, Miniso has now expanded to more than 3600 stores worldwide.