Milkybar teams up with Milo for a crispy white chocolate
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First there was Dolly Parton and Kenny Loggins. Next came David Bowie and Mick Jagger. Now, at long last, we have Milo and Milkybar. Ok so some collabs are more memorable than others but the joining of two beloved Australian icons has got to be one of the best so far.
Milo and Milkybar is the latest mash-up of sweet treats, with the creamy smoothness of milk chocolate plus crunch from Milo chunks. It’s giving frantic spoonfuls of extra Milo powder in your milk before your mum comes back into the kitchen. But now we’re adults and can do what we please.
Nestle head of marketing, Melanie Chen said of the hottest power couple we’ve seen in years, “When news of Milkybar Milo was leaked, the anticipation from the Australians in-the-know has been extremely positive. We can’t wait to see the reactions when they actually experience it!”
Questions & Answers
Q.What is the new product resulting from this collaboration?
What is the new product resulting from this collaboration?
The new product is a mash-up of sweet treats combining Milo and Milkybar. It features the creamy smoothness of milk chocolate with added crunch from Milo chunks, evoking the taste of extra Milo powder in milk.
Q.Which company is responsible for this new product?
Which company is responsible for this new product?
Nestle is the company behind this collaboration. Their Head of Marketing, Melanie Chen, commented on the new product, indicating their involvement in bringing it to market.
Q.What has been the public reaction to the news of this product so far?
What has been the public reaction to the news of this product so far?
According to Nestle's Head of Marketing, Melanie Chen, the anticipation from Australians in-the-know has been extremely positive since the news of Milkybar Milo was leaked, suggesting strong early interest.
Reader pulse
Will this Milo-Milkybar collaboration be a hit?
19,455 votes so far