Microsoft Store opens in Lazada Thailand
In this article (4)
Microsoft Thailand recently announced the official launch of its Microsoft Online Store on Lazada Thailand.
The store is envisioned to be a one-stop shop for Microsoft’s products and a destination for exclusive offers and deals, giving Thai consumers access to the full lineup of devices, software, and services, including Surface, Lumia smartphones, Windows 10-powered laptops, tablets, and 2-in-1 devices, various hardware accessories, and the Office productivity suite.
Following a similar partnership between Microsoft and Lazada in Malaysia last year, Thailand becomes the second country in the region to welcome the Microsoft Online Store on the Lazada platform.
“The launch of the Microsoft Online Store on Lazada is an important milestone for Microsoft Thailand as the explosion of social and mobile technology has enabled the era of online shopping in Thailand,” said Orapong Thien-Ngern, General Manager, Microsoft Thailand. “Partnering with Lazada gives Microsoft an opportunity to build on our customer-centric approach and deliver our products and services to Thai customers via a platform that is already familiar to them.”
The Microsoft Online Store opening comes just days before Lazada celebrated its fourth anniversary in Thailand. Lazada has seen rapid growth in the country since its launch in March 2012.
“We are delighted that Microsoft is launching its online store with Lazada. Together with Microsoft, we are making exciting, aspirational innovative products accessible to more consumers in Thailand,” said Tarin Thaniyavarn, Chief Commercial Officer, Lazada Thailand.
Questions & Answers
Q.What is the primary purpose of Microsoft's new online store on Lazada Thailand?
What is the primary purpose of Microsoft's new online store on Lazada Thailand?
The store is intended to be a central location for Microsoft's products and a source for special offers. It aims to provide Thai consumers with access to their entire range of devices, software, and services, including Surface and Office.
Q.Which country previously saw Microsoft launch a similar online store with Lazada?
Which country previously saw Microsoft launch a similar online store with Lazada?
Thailand is the second country in the region to have a Microsoft Online Store on the Lazada platform. A similar partnership between Microsoft and Lazada was established in Malaysia last year.
Q.What is Microsoft Thailand's stated reason for partnering with Lazada?
What is Microsoft Thailand's stated reason for partnering with Lazada?
Microsoft Thailand sees this partnership as an opportunity to enhance its customer-focused strategy. It allows them to deliver products and services to Thai customers through a platform they are already accustomed to using for online shopping.