MG Motor Introduces Waiting Period Benefits For Its Existing Customers

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MG Motor has come out with an interesting and unique approach for those customers who have already booked the Hector but are waiting to get the delivery. It has started a new reward scheme under which it is giving 1000 points per week to its customers till the time they get their SUV delivered. The points can be redeemed to purchase MG’s range of accessories the company is offering on the Hector or can be spent on the prepaid maintenance package it had announced at the time of launch. However, the company has not clarified the value of these points in terms of Rupees which may vary.
Commenting on the new initiative, Rajeev Chaba, President & Managing Director, MG Motor India said, “As part of our commitment to customer satisfaction, our ‘Worth Waiting For’ programme has been further augmented with a unique rewards initiative. Apart from driving the cause of girl child education, the rewards initiative brings delight to our HECTOR customers as they take deliveries.”
The latest initiative is in succession to the IIMPACT NGO scheme MG had announced earlier according to which it would educate one girl child for every two weeks’ waiting period. MG Motor had stopped taking bookings for the Hector after it bagged 28,000 bookings. The company has said that it wants to prioritise the deliveries first for its existing customers and then proceed ahead with further bookings. On an average, there is a six month waiting period for MG Hector.
Questions & Answers
Q.What is the primary purpose of this new rewards scheme from MG Motor?
What is the primary purpose of this new rewards scheme from MG Motor?
The reward scheme aims to benefit customers who have already booked the Hector SUV and are waiting for its delivery. It offers them points weekly until they receive their vehicle.
Q.What specifically can customers do with the points they earn through this initiative?
What specifically can customers do with the points they earn through this initiative?
Customers can redeem the accumulated points to buy MG's available accessories for the Hector or use them towards the prepaid maintenance package. This package was announced when the car launched.
Q.How long is the typical waiting period for a new MG Hector vehicle?
How long is the typical waiting period for a new MG Hector vehicle?
On average, customers who have booked an MG Hector can expect to wait approximately six months for their vehicle to be delivered. This period triggers the new points scheme.
Q.Has MG Motor provided a clear financial value for the reward points customers receive?
Has MG Motor provided a clear financial value for the reward points customers receive?
The company has not clarified the exact value of these reward points in Rupees. The article suggests that the monetary value of the points may vary.
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