Metro opens on Tmall

German hypermarket retailer Metro has opened a flagship store on Alibaba’s Tmall.com, reports Inside Retail Asia.

Metro Group has entered into a strategic alliance with Alibaba Group’s Tmall.com platform to offer German goods to Chinese consumers, according to the report.

The firms said they are committed to exploring further collaboration opportunities in sourcing and supply chain, Inside Retail Asia said.

Metro said its new cross-border e-shop platform will further tap the potential of the Chinese consumer market, where it already operates more than 80 stores.

“The online storefront will sell products of Metro Group’s sales divisions’ private labels as well as supplier brands from Germany. In the first phase, over 100 products in the categories of dairy, canned foods, coffee, and chocolate from Metro Cash & Carry Germany, as well as cosmetics goods from Real are to be offered online,” Metro said in a statement.