Skip to content
Food

Mercedes Benz Japan sells noodles

By Minjun ParkJapan
1 min read
Mercedes Benz Japan sells noodles
Mercedes Benz Japan sells noodles
In this article (5)

German luxury car dealer Mercedes Benz Japan has opened a restaurant in its Tokyo showroom.

But diners can forget caviar – bowls of noodles are the order of the day with a choice of two varieties of ramen, largely considered cheap, fortifying comfort food in Japan.

All lit up for Christmas, the restaurant is in the showroom of Mercedes Connection Tokyo in the swanky Roppongi neighbourhood.

Mercedes Benz Japan sells noodles

In its usual offhand style, Rocketnews sent its intrepid reporters to test drive the restaurant…

“While our paychecks put us in less expensive transportation than what is parked in the showroom, we could afford to try both varieties of Mercedes-Benz ramen, which are identically priced at 1200 yen (US$10.60).

Mercedes Benz Japan sells noodles

“We started with the Umi (‘ocean’). True to its name, it has a seafood-based broth, made in the Frenchfumet de poisson style, and the nautical theme continues with a pair of scallops being the star toppings. The thin noodles tasted great with the broth, which had notes of grilled fish in its flavour profile.

“With grilled fish and rice being such a common meal in Japan, we couldn’t resist putting our grilled rice ball, which comes with the Umi ramen, into our leftover broth, providing an excellent finish to the first act.

Mercedes Benz Japan sells noodles

“Moving on, the Riku (‘land’) was the polar opposite to the Umi. Even the colour schemes of the bowls are reversed. The noodles are much thicker, and the broth is made from duck ham. It is flavourful and delicious, with no hint of gaminess.

 

Mercedes Benz Japan sells noodles

“Instead of a grilled rice ball, the Riku is accompanied by baguette slices, along with foie gras butter and blackcurrant compote as a dip. If you’re looking for one more way to indulge, you can mix the condiments with the ramen broth, then use their combined form to flavour the bread.

“Both types of Mercedes-Benz ramen left us fully satisfied.”

The showroom restaurant is serving ramen until December 25.

Questions & Answers

Q.

Where exactly is the Mercedes Benz restaurant located in Tokyo?

A.

The restaurant is situated in the showroom of Mercedes Connection Tokyo. This particular showroom is found in the fashionable Roppongi neighbourhood, making it a distinctive location for a dining establishment within a car dealership.

Q.

What are the two types of ramen available at the Mercedes-Benz restaurant?

A.

Diners can choose between two varieties: the Umi ('ocean') and the Riku ('land'). The Umi features a seafood-based broth, while the Riku uses a duck ham broth with thicker noodles, offering contrasting flavour profiles.

Q.

What is included with the Riku ramen and how can it be enjoyed?

A.

The Riku ramen is served with baguette slices, along with foie gras butter and blackcurrant compote for dipping. These condiments can also be mixed with the ramen broth to flavour the bread, offering an additional indulgent option.

Q.

When will the showroom restaurant stop serving ramen?

A.

The showroom restaurant is serving its ramen menu until December 25th. It appears to be a temporary offering, coinciding with the festive Christmas period at the Mercedes Benz Japan showroom.

Reader pulse

Is this ramen venture a smart move for Mercedes-Benz?

19,793 votes so far

Weekly Briefing

Asia's retail intelligence, in your inbox

Monday, Wednesday and a Friday Weekly Wrap: the retail stories, numbers and moves that mattered across Asia. Nothing else, and you can unsubscribe in one click.

  • Top industry moves and market shifts
  • Weekly data-driven analysis from across Asia
  • Monday, Wednesday and the Friday Weekly Wrap

Read by retail operators, investors and brand teams across Asia.

Protected by a quick human check. No spam, ever. Unsubscribe in one click.

SecureGDPR ready