Menya Sandaime makes Australian debut
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South Korean restaurant chain Menya Sandaime is to open its first restaurant in Australia – in the Melbourne CBD.
The chain has chosen a prime site on Russell St in the Victorian capital’s CBD, according to Savills Australia Victorian retail director, Michael Di Carlo, who brokered the deal, with colleagues Jeremy Marmur and Jock Thomson.
Menya has taken a 10 year lease on the 93 sqm site.
Menya Sandaime specialises in Japanese ramen dishes and chose Melbourne for its Australian debut due to the city’s reputation as a multicultural community with a well developed appreciation of foreign foods. Its website says it adheres to strict Japanese traditions in preparing its food, including brewing meat broth for at least 24 hours.
“Melbourne has the second biggest population of Koreans in Australia but also a community which loves food and especially Asian food.
“The location near Chinatown, QV and Lonsdale St attracts strong pedestrian traffic to the many food and beverage operators in the area, [thus] was a very good fit,’’ Di Carlo said.
Questions & Answers
Q.What kind of cuisine does Menya Sandaime specialise in and what is a key aspect of their food preparation?
What kind of cuisine does Menya Sandaime specialise in and what is a key aspect of their food preparation?
Menya Sandaime specialises in Japanese ramen dishes. Their website states they adhere to strict Japanese traditions in preparing their food, which includes brewing meat broth for at least 24 hours.
Q.Why did Menya Sandaime choose Melbourne for its initial Australian restaurant location?
Why did Menya Sandaime choose Melbourne for its initial Australian restaurant location?
Melbourne was chosen due to its reputation as a multicultural community with a strong appreciation for foreign foods. The city also has Australia's second-biggest Korean population and loves Asian cuisine.
Q.What were the specific factors making the Russell Street site attractive to Menya Sandaime?
What were the specific factors making the Russell Street site attractive to Menya Sandaime?
The Russell Street location is near Chinatown, QV, and Lonsdale Street. This area attracts significant pedestrian traffic, benefiting the numerous food and beverage operators situated there, making it a good fit.
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