MCM Japan opens Their Largest Store in Tokyo
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MCM Japan has launched its largest flagship yet in Tokyo. The German luxury accessories brand’s new boutique, follows new locations in Berlin and Los Angeles earlier this year, presents a new architectural landmark with a nine-storey, 2880sqm space. Ginza Haus I is located in Tokyo’s tourist district, which plays host to the city’s luxury fashion precinct.
The store facade features granite grey marble with oversized LED panels displaying the brand’s logo, while the store’s interior features wood and marble fixtures in a fusion classical/modern design aesthetic.
The flagship’s lower floors are dedicated to seasonal collections, while upper floors include a showroom, a VIP lounge, experience-driven retail installations, and a cafe, as well as a gallery and performance space.
Questions & Answers
Q.Where in Tokyo is the new MCM flagship store located?
Where in Tokyo is the new MCM flagship store located?
The new MCM flagship, Ginza Haus I, is situated in Tokyo’s tourist district. This area is known for hosting the city’s luxury fashion precinct, making it a prominent location for the brand's largest store.
Q.What is the size of MCM Japan’s new flagship store?
What is the size of MCM Japan’s new flagship store?
The new flagship store, Ginza Haus I, is a substantial nine-storey building. It has a total space of 2880 square metres, making it MCM Japan’s largest location to date.
Q.What features can customers expect to find on the upper floors of the Ginza Haus I store?
What features can customers expect to find on the upper floors of the Ginza Haus I store?
The upper floors of Ginza Haus I offer a range of facilities. These include a showroom, a VIP lounge, and various experience-driven retail installations, alongside a cafe, a gallery, and a performance space for visitors.
Q.Has MCM opened other new locations recently, besides this Tokyo store?
Has MCM opened other new locations recently, besides this Tokyo store?
Yes, prior to the Tokyo launch, MCM had opened new locations earlier in the year. These new boutiques were established in Berlin and Los Angeles, expanding the brand's global presence before the Tokyo flagship.
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