McDonald’s Singapore is turning Japanese
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McDonald’s Singapore is turning Japanese, launching a Ninja Burger and reviving its Samurai Burger. To promote the two offerings, it has launched an “Honour Your Appetite” marketing campaign.
Senior director of marketing, menu and digital innovation Agatha Yap says the Ninja Burger expands the brand’s variety of Japan-inspired promotional flavours, which kicked off with the Samurai Burger for a short while only in the late 1990s.
To promote the return of the Samurai Burger, McDonald’s released a commercial featuring a fight between two samurais in a forest.
Meanwhile, McDonald’s Singapore has started using UberEats so customers can order home delivery, which MD Kenneth Chan says will complement the fast-food chain’s 24-hour McDelivery platform.
Questions & Answers
Q.What new Japan-inspired promotional item has McDonald's Singapore introduced?
What new Japan-inspired promotional item has McDonald's Singapore introduced?
McDonald's Singapore has launched the Ninja Burger. This new item expands their range of Japan-inspired promotional flavours, building on the earlier success of the Samurai Burger, which is also being revived.
Q.What is the marketing campaign called for the new and revived burgers?
What is the marketing campaign called for the new and revived burgers?
The marketing campaign launched to promote both the Ninja Burger and the returning Samurai Burger is called "Honour Your Appetite". This ties into the Japan-inspired theme of the limited-time offerings.
Q.How is McDonald's Singapore expanding its home delivery options?
How is McDonald's Singapore expanding its home delivery options?
McDonald's Singapore has begun using UberEats to allow customers to order home delivery. This new service is intended to complement their existing 24-hour McDelivery platform, offering more convenience to customers.
Q.When was the Samurai Burger first introduced by McDonald's Singapore?
When was the Samurai Burger first introduced by McDonald's Singapore?
The Samurai Burger was first introduced by McDonald's Singapore for a short period in the late 1990s. Its return now follows its initial limited-time appearance over two decades ago.
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