McDonald’s Singapore is turning Japanese

Nov 2, 2017Updated Jun 4, 20251 min read

McDonald’s Singapore is turning Japanese, launching a Ninja Burger and reviving its Samurai Burger. To promote the two offerings, it has launched an “Honour Your Appetite” marketing campaign.

Senior director of marketing, menu and digital innovation Agatha Yap says the Ninja Burger expands the brand’s variety of Japan-inspired promotional flavours, which kicked off with the Samurai Burger for a short while only in the late 1990s.

To promote the return of the Samurai Burger, McDonald’s released a commercial featuring a fight between two samurais in a forest.

Meanwhile, McDonald’s Singapore has started using UberEats so customers can order home delivery, which MD Kenneth Chan says will complement the fast-food chain’s 24-hour McDelivery platform.

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Mei Ling Tan

Contributor · RetailNews.asia

Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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