McDonald’s sales rise in South Korea
In this article (5)
Fast-food chain McDonald’s sales grew 9 percent in South Korea during the first four months of this year, in spite of the impact of the coronavirus pandemic.
The firm’s MD Antoni Martinez made the announcement on McDonald’s Koreas’ Youtube channel, his first public address since his appointment in February.
“With the Covid-19 pandemic posing serious challenges for the business, contactless platforms such as drive-thru and McDelivery in which McDonald’s made preemptive investments, have received a warm response from the public,” said Martinez.
He said McDonald’s sales were boosted by the introduction of the Best Burger initiative and the establishment of convenient platforms.
The Best Burger initiative refers to a change in McDonald’s entire burger preparation process, which was implemented in the territory in March. Korea is the fourth country to introduce the initiative, following New Zealand, Australia and Canada.
McDonald’s Korea served around 400,000 customers every day last year at around 400 stores nationwide.
Questions & Answers
Q.What measures did McDonald's take to achieve sales growth during the pandemic in South Korea?
What measures did McDonald's take to achieve sales growth during the pandemic in South Korea?
The firm's sales were boosted by contactless platforms like drive-thru and McDelivery, which received a positive public response. The introduction of the Best Burger initiative also contributed to the growth.
Q.How widespread is McDonald's Best Burger initiative in South Korea?
How widespread is McDonald's Best Burger initiative in South Korea?
The Best Burger initiative, which alters the entire burger preparation process, was implemented across South Korea in March. It had previously been introduced in New Zealand, Australia, and Canada.
Q.When did the Managing Director, Antoni Martinez, make his first public statement?
When did the Managing Director, Antoni Martinez, make his first public statement?
Antoni Martinez made his first public address on McDonald's Korea's YouTube channel, announcing the sales growth. This was his first public statement since his appointment in February.
Q.What was the average daily customer count for McDonald's in South Korea last year?
What was the average daily customer count for McDonald's in South Korea last year?
McDonald's Korea served approximately 400,000 customers every day last year. This was across their around 400 stores located nationwide.
Reader pulse
Will contactless and premium burgers fuel future growth?
23,031 votes so far