McDonald’s Philippines targets 900 stores
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Local franchisee, Golden Arches Development, expects McDonald’s Philippines to reach 500 stores in 2016 and 900 in coming years.
Golden Arches VP for marketing Margot Torres said in an interview, “We are going to hit the 500 stores before the end of the year because we had 494 as of June,.”
He added that plans would depend on the opening of shopping malls in the country.
Due to construction delays, the 500 store count originally set in 2015 was moved to mid-2016.
Torres said Golden Arches, which opens 40 stores every year, has seen strong sales for McDonald’s since the second half of 2015, when celebrities Maine Mendoza and Alden Richard endorsed the brand.
“There is still room for growth in Metro Manila but [there] is also huge potential for expansion outside Metro Manila, particularly in the Visayas and Mindanao,” Torres said.
With convenience stores’ affordable meals posing a threat to the fast-food industry, McDonald’s is boosting its game by focusing on its online delivery.
Questions & Answers
Q.What is the expected timeline for McDonald's Philippines to reach 900 stores?
What is the expected timeline for McDonald's Philippines to reach 900 stores?
Golden Arches Development expects McDonald's Philippines to reach 900 stores in the coming years. The specific timeframe is not detailed in the article, beyond it being a future goal.
Q.How many new McDonald's stores does Golden Arches typically open each year?
How many new McDonald's stores does Golden Arches typically open each year?
Golden Arches, the local franchisee, typically opens 40 new McDonald's stores every year. This consistent rate of expansion contributes to their overall growth strategy across the Philippines.
Q.What caused the delay in reaching the 500-store target for McDonald's Philippines?
What caused the delay in reaching the 500-store target for McDonald's Philippines?
The 500-store target, originally set for 2015, was moved to mid-2016 due to construction delays. These delays specifically related to the opening of new shopping malls in the country.
Q.What strategy is McDonald's Philippines using to compete with convenience stores offering affordable meals?
What strategy is McDonald's Philippines using to compete with convenience stores offering affordable meals?
McDonald's Philippines is boosting its game by focusing on its online delivery service. This approach aims to counter the threat posed by convenience stores and their budget-friendly meal options.
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