McDonald’s Japan brings back Speedee

Going retro, McDonald’s Japan is bringing back the fast-food chain’s first mascot Speedee on a range of vintage packaging.

Part of its 50th-anniversary celebrations, the return honors the opening of the nation’s first McDonald’s located on the first floor of the Ginza Mitsukoshi department store in Tokyo back in July 1971. Long before the introduction of Ronald McDonald in 1967, Speedee was used by original founders Richard and Maurice McDonald at their burger restaurant in California in 1940.

Speedee, inspired by Richard and Maurice McDonald’s innovative “Speedee Service System,” will appear on a selection of packaging at McDonald’s locations throughout Japan. Available for a limited time only are retro designs for Chicken McNuggets, fries, hashbrowns, apple pie, cold drinks and takeout paper bags