McDonald’s India to double network
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McDonald’s India says it plans to open a new restaurant every week for the next five years.
That’s 250 restaurants by the end of 2015, more than double its current network of 231.
McDonald’s India master franchisee is Westlife Enterprise, whose vice chairman Amit Jatia says the growth focus will be on the western and southern parts of the country.
McDonald’s launched in India 20 years ago, essentially the first of the crop of global fast food chains to establish a presence there. Now it faces growing competition from the likes of Burger King, Domino’s and Pizza Hut for a share of the growing fast food market.
Jatia says McDonald’s will be expanding its coffee offer, opening the McCafe concept within its fast food restaurants as part of a move away from softdrinks.
“We offer a range of smoothies, besides coffees and this encourages customers to opt for non-carbonated drinks,” he said in an interview with the India Times.
The McCafe network will be expanded from the current 45 to about 140 within two years.
Questions & Answers
Q.Which company is responsible for McDonald's operations in India?
Which company is responsible for McDonald's operations in India?
Westlife Enterprise is the master franchisee for McDonald's India. Its vice chairman, Amit Jatia, outlined the company's growth plans and strategic focus for expansion across the country.
Q.What is McDonald's strategy to expand its McCafe concept?
What is McDonald's strategy to expand its McCafe concept?
McDonald's plans to increase its McCafe network from the current 45 locations to approximately 140 within the next two years. This expansion is part of a move to offer more non-carbonated drink options to customers.
Q.Which regions of India will be prioritised for new restaurant openings?
Which regions of India will be prioritised for new restaurant openings?
The growth strategy for McDonald's in India will primarily concentrate on the western and southern parts of the country. This focus aligns with the overall plan to significantly expand its restaurant network.
Q.How many new restaurants does McDonald's India plan to open in the next five years?
How many new restaurants does McDonald's India plan to open in the next five years?
McDonald's India aims to open a new restaurant every week for the next five years, totalling 250 new locations. This expansion will more than double its current network by the end of 2015.
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