Mavenir unveils new cloud platform

In this article (4)
Mavenir has launched its cloud-based Rich Communication Services (RCS) Platform and Hub, further expanding its suite of flagship RCS solutions.
The firm said the solution currently supports tens of millions of subscribers worldwide.
It added that with its new RCS Platform and Hub, Mavenir provides communications service providers (CSPs) with an innovative approach to quickly and efficiently deploy secure and advanced communications, while capitalizing on new monetization services but without the high costs and complexity associated with large-scale network infrastructure projects.
The Mavenir RCS Platform can be easily deployed either directly in the operator network, as a Mavenir-hosted model or managed across a hybrid model that results in a combination of both.
This approach, allows CSPs to decide which functionalities they want to remain in their network, such as customer data – bringing back control to the operators and expanding their role in the digital economy.
These new additions to Mavenir’s suite of RCS solutions, provides CSPs with greater control over their RCS deployment options, driving openness and interoperability, the company further said.
Mavenir’s unique offering in RCS solutions is underpinned by its dedication to driving an industry-wide ecosystem, open to any business who plays a part in advanced communications. This will support the roll out of richer experiences to device users and provide CSPs with access to new monetization channels from enterprise application to person (A2P) flows to dynamic mobile marketing and chatbot frameworks. Such a capability is critical, as CSPs move to NFV environments, and start to support Internet of Things (IoT) and 5G network traffic.
Questions & Answers
Q.What problem does Mavenir's new RCS Platform and Hub aim to solve for communication service providers?
What problem does Mavenir's new RCS Platform and Hub aim to solve for communication service providers?
The platform offers an innovative way for communications service providers to quickly deploy secure and advanced communications. It helps them monetise services without the high costs and complexity typically associated with large-scale network infrastructure projects.
Q.How does Mavenir's new platform give communications service providers more control over their deployments?
How does Mavenir's new platform give communications service providers more control over their deployments?
The platform offers flexible deployment options, either directly in the operator network, as a Mavenir-hosted model, or a hybrid. This allows providers to choose which functionalities, such as customer data, remain in their own network.
Q.What new monetization opportunities are available to communications service providers using this platform?
What new monetization opportunities are available to communications service providers using this platform?
The platform gives providers access to new monetisation channels. These include enterprise application-to-person flows, dynamic mobile marketing, and chatbot frameworks. It supports richer experiences for device users.