Massive light show marks Em District opening
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Bangkok’s newest shopping showcase The Em District has commissioned a stunning 3D Mapping performance to mark its formal launch on Sukhumvit.
The Emporium Group, managers of The Emporium and The EmQuartier, said the company invested 200 million baht (nearly $US6 million) to hold “The World Extraordinaire” under ‘The Grand Celebration That Bangkok Has Never Experience Before’ concept.
The show made its debut at a World Extraordinaire launch party attended by thousands of invited guests.
The new Em District retail precinct comprises the refurbished and expanded Emporium shopping centre and the newly constructed EmQuartier.
Every day at 7pm the 3D Mapping Extraordinaire performance is repeated with images projected onto The Emporium and The EmQuartier’s facades.
For the gala opening celebration, the light show was accompanied by a fireworks show accompanied by music from symphony orchestras.
Slated as “the biggest World Mapping Showcase in Asia” it is held in collaboration with Advanced Info Service, Bangkok Bank, Bangkok Airways, Bangkok Dusit Medical Services, Muang Thai Life Assurance and Oishi Group.
The 3D Mapping Extraordinaire was created by Moment Factory a new media and entertainment studio which has previously worked with Madonna, Justin Timberlake and Britney Spears, amongst others.
The Em District is positioning itself as Thailand’s newest ‘one stop retail destination’ that attracts tourists and locals alike.
To mark the opening, The Em District is holding a campaign ‘Shopping Extraordinaire’ which offers customers a chance to win one of four grand prizes worth a total of 30 million baht ($891,000) with every 2000 baht ($59) spent. Prizes include an apartment (Condominium Park 24), Porsche Macan; Mercedes-Benz CLS 250, a Veranda Residence at Pattaya Condominium and holiday packages from Bangkok Airways and the Dusit Thani.
Questions & Answers
Q.What is the total investment made by The Emporium Group for this launch event?
What is the total investment made by The Emporium Group for this launch event?
The Emporium Group invested 200 million baht, which is nearly $US6 million, to hold “The World Extraordinaire” event. This covered the costs for the launch under its grand celebration concept.
Q.Which companies collaborated with The Em District for this "World Mapping show"?
Which companies collaborated with The Em District for this "World Mapping show"?
The show was held in collaboration with several partners. These included Advanced Info Service, Bangkok Bank, Bangkok Airways, Bangkok Dusit Medical Services, Muang Thai Life Assurance, and Oishi Group.
Q.Who created the 3D Mapping Extraordinaire performance for the opening?
Who created the 3D Mapping Extraordinaire performance for the opening?
The 3D Mapping Extraordinaire was created by Moment Factory, a new media and entertainment studio. This studio has previously worked with well-known artists such as Madonna, Justin Timberlake, and Britney Spears.
Q.What are some of the grand prizes offered in the 'Shopping Extraordinaire' campaign?
What are some of the grand prizes offered in the 'Shopping Extraordinaire' campaign?
Customers spending 2000 baht or more can win one of four grand prizes totalling 30 million baht. These include an apartment, a Porsche Macan, a Mercedes-Benz CLS 250, and a Veranda Residence at Pattaya Condominium.
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